Ideas, trends and movements transforming the market.
Thunder analysis on audiovisual production, artificial intelligence, creativity, technology, marketing and communication.
HBO Max tests short videos and AI-powered search to simplify choosing films and series
New mobile features combine a personalized vertical feed with natural-language searches to help users navigate the platform’s catalog.
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08Hollywood accelerates artificial intelligence adoption while trying to preserve human creativity
Studios are expanding partnerships with AI companies, investing in new production tools and trying to balance technological innovation with the work of artists, writers and directors.
07Netflix reveals that more than 300 productions have already used generative AI in 2026
The company says AI is accelerating production processes and is already part of the creation of films, series and other platform content.
065 campaigns that show how artificial intelligence is transforming advertising
From fully AI-produced commercials to ads that enable purchases, brands and creators are exploring new ways to use technology in communication.
05How artificial intelligence can help with studying, work and everyday tasks
Tools such as Claude, ChatGPT and Gemini can review writing, organize information, build plans and speed up activities when used with human guidance and verification.
04Integrated AI transforms processes and signals a new management trend in Brazilian companies
The “AI 360” model connects artificial intelligence to commercial, financial, operational and administrative areas, replacing isolated automation with integrated ecosystems.
03Brazilian construction company launches a commercial produced entirely with AI
The film aired on broadcast television and represents a new milestone in the use of artificial intelligence in Brazilian advertising.
02AI reshapes CEO succession at global companies such as Coca-Cola, Walmart and Adobe
Global companies are prioritizing leaders prepared to guide the next phase of digital transformation powered by artificial intelligence.
01Artificial intelligence accelerates audiovisual production, while making human judgment even more valuable
As creative tools become more accessible, the difference between ordinary output and memorable work depends even more on repertoire, creative direction, curation and identity.