Generative artificial intelligence is also gaining ground in the entertainment industry. During its second-quarter 2026 earnings disclosure, Netflix said that roughly 300 titles released this year used generative AI workflows at some stage of production.
The figure reinforces a trend reshaping Hollywood and the audiovisual market: the adoption of tools that speed up creative development, visual effects, scene planning and post-production.
According to the company, the goal is to improve productivity and help creative teams execute complex sequences more quickly while keeping human professionals at the center of artistic decisions.
AI is already part of production workflows
Netflix did not release a complete list of titles, but said most usage is concentrated in post-production, with applications also extending to concept development and previsualization.
Common uses include visual effects, digital environments, pre-production support, editing, scene planning and visual concept generation.
The level of use varies by project, ranging from a single production step to broader workflow integration.
Productions become faster and more efficient
AI tools are increasingly embedded in the work of studios, production companies and visual-effects teams.
They can generate reference images and storyboards, expand digital sets, assist compositing, remove unwanted elements and support sequences that once required weeks of manual work.
Netflix says these tools can deliver higher-quality output faster and at a lower cost than traditional methods, sometimes making otherwise unaffordable scenes possible.
Technology does not replace human creativity
Directors, writers, artists, animators, editors and creative teams remain responsible for project decisions.
AI functions as a support tool for technical and repetitive tasks, while narrative, direction, performance and artistic choices remain human responsibilities.
The position reflects broader Hollywood debates about rules, transparency and safeguards for AI use.
The audiovisual market is accelerating AI adoption
Netflix is not alone. Studios, production companies and streaming platforms are integrating AI across the production chain.
Generative tools can now create photorealistic images, animation, synthetic voices, music, digital characters and visual effects with increasing quality.
At the same time, questions around copyright, compensation, likeness rights, transparency and creative labor continue to grow.
Examples mentioned by Netflix
Netflix cited the Indian series Glory, the Brazilian production Brasil 70: A Saga do Tri and the docuseries The American Experiment.
The tools supported complex sequences such as enhanced crowds, historical battles and worldbuilding shots. Netflix said The American Experiment contains about 17 minutes of AI-enhanced footage produced in roughly half the time and at half the cost of previous options.
The examples show that the technology is moving beyond isolated experiments and into productions from different countries and genres.
Artificial intelligence is expected to gain more space
AI use in audiovisual production is expected to grow as teams automate technical work and focus more energy on creative and strategic decisions.
With roughly 300 titles using AI workflows in 2026, Netflix is signaling that the technology has become part of mainstream production.
That growth also increases the need for transparency, human oversight and protections for creative professionals.